What We’ve Learned
Successful marketing communications requires strategy and delivery. Neither one works without the other.
Strategy: Understand where your audience’s needs overlap with your objectives, and form a plan that positions your organization as a valuable resource.
Delivery: Produce, publish, and promote content throughout the year across a variety of owned, earned, and paid channels in order to reach your target audience where and when they’re ready to take action.
“Thank you for coming to my rescue with straightforward and professional work.”
“We think of Sharing The Good as our own dedicated marketing communication staff; we couldn’t have reached our target audience the way we do without their expertise.”
Anyone who uses social media to expand their footprint in the business world must utilize a professional. Otherwise, you’re just going to blend in with everyone else. Bill came to me very highly regarded in marketing and social media management. Five minutes after we sat down I knew I wanted him on my team for KGM-Home Inspection. And my instincts proved me right. He has taken my business to another level in a very short time and it’s still growing. His intuition of trends and proper media content is uncanny. He knows when to act and initiate and when to watch. I have given him full control of all my media outlets without reservation. The smartest thing I could do was to hand it over, get out of his way and let him do what he does best.
It is rare that you find someone who, in the process of providing a service for you, becomes as passionate for your cause as you are. That is what you get when you work with Bill Skowronski and Sharing the Good. The dedication, effort, and quality is unmatched in the business. He allowed our non-profit (for which awareness is our #1 mission) to reach new segments of traffic, and attract users 20 fold from what we got the previous month. I couldn’t be more pleased.