What We’ve Learned
Call them best practices. Think of them as our commandments. Consider them a recipe for success. This is how we approach our work every day. We think you should, too.
Understand your target audience. Have a vision for success. Set SMART goals. Create valuable audience-centric content. Be strategic. Know your brand.
Consultants spend months creating strategic plans for under-resourced organizations, and then they’re done.
And that’s right where the plans end up. In the board room, on a shelf.
We have to be different. We know that these organizations deserve more.
— Bill Skowronski, Sharing The Good Founder
Our process begins with Analysis. If we don’t understand your situation, we can’t help you. And the first thing we analyze is the most important: your audience. We look at the audiences you have and the channels of communications you can use to reach them.
It’s not enough to know who your audiences are if you don’t know what you want them to do. So we use our Telescope Content Marketing Strategy to set SMART goals and plan effective outreach throughout the year. Using Telescope, you will reach the audience you want and better serve the audience you have.
Action is the difference between us and consultants. Most consultants don’t help assess the audiences you have and the audiences you want, as well as the channels of communication you can use to reach them. Our goal is not giving you more work to do with your limited resources. Our goal is sharing the good.
“Thank you for coming to my rescue with straightforward and professional work.”
“We think of Sharing The Good as our own dedicated marketing communication staff; we couldn’t have reached our target audience the way we do without their expertise.”
Anyone who uses social media to expand their footprint in the business world must utilize a professional. Otherwise, you’re just going to blend in with everyone else. Bill came to me very highly regarded in marketing and social media management. Five minutes after we sat down I knew I wanted him on my team for KGM-Home Inspection. And my instincts proved me right. He has taken my business to another level in a very short time and it’s still growing. His intuition of trends and proper media content is uncanny. He knows when to act and initiate and when to watch. I have given him full control of all my media outlets without reservation. The smartest thing I could do was to hand it over, get out of his way and let him do what he does best.
It is rare that you find someone who, in the process of providing a service for you, becomes as passionate for your cause as you are. That is what you get when you work with Bill Skowronski and Sharing the Good. The dedication, effort, and quality is unmatched in the business. He allowed our non-profit (for which awareness is our #1 mission) to reach new segments of traffic, and attract users 20 fold from what we got the previous month. I couldn’t be more pleased.