Before Sharing the Good, Inc. was a digital marketing company, it was an idea. While Director of Communications and Marketing at a large nonprofit organization in Chicago, Bill Skowronski noticed how many smaller businesses struggled to take advantage of the digital marketing opportunities just outside their fingertips.They lacked time, expertise, and/or strategy. So, he gathered a few passionate and talented colleagues to show understaffed companies that their website, social media, email marketing, and public relations were not, in fact, individual stars in the sky–but rather, a constellation. Integrated strategically, this constellation would help tell each organization’s story, sharing the good things they do.
I believe good things should be shared. I also think small businesses and nonprofit organizations shouldn’t be unable to do that just because they don’t have expert marketers on staff or a big budget to spend.
-Bill Skowronski (President, Sharing the Good, Inc.)
In 2017, Constellation became Sharing the Good, Inc. The company now offers a full suite of digital marketing services, including multi-channel marketing, website design, social media management, email marketing, blogging, SEO, and graphic design.
To provide effective marketing solutions that help small businesses and nonprofit organizations leverage their website content, social media presence, and email marketing opportunities.
Delivering results-oriented brand marketing programs and public relations campaigns that enhance our clients’ awareness, improve their sales and foster their growth.
- Provide results-oriented solutions to meet client’s objectives
- Provide strong marketing concepts and excel at customer service
- Provide insightful and creative strategies
- Provide a loyal partner that will weather the storm to success
- Provide a professional marketing system that provides the highest standards of quality and efficiency where service, creativity, reliability, and integrity are the hallmarks of every aspect of our work.
- Provide for the future – As we build our agency and our relationships with our partners, we will continue to focus on the long-term health of our company through steady and controlled growth and search for new and creative ways to work.
- We’re here to serve our clients.
Our commitment to our clients is deeply ingrained in our corporate culture – and we go above and beyond every day to prove it. It’s in our DNA.
- We get to know your business.
We keep abreast of what’s going on in your business and ours — so we can deliver the best marketing solutions possible.
- We’re passionate about what we do.
We never lose sight of what matters most: our relationship with the client. We only succeed when our clients succeed.
- We’re great to work with.
We like to have fun, but we’re serious about results. We have strong opinions, but no attitude. We know our craft, but are open minded and all ideas are welcome.
- We are creative, but smart too.
We produce clever work, but always keep the objective of each campaign top of mind.
- We do the right thing.
We recommend tactics that make sense, even if it means less money in our pocket. We find the most cost-effective means to achieve your goals.
- We are results-oriented.
Pure and simple, that’s what we and our clients care about most – the bottom line! Cool, award-winning creative is great – but tangible results are even better. We strive for both.
“Thank you for coming to my rescue with straightforward and professional work.”
“We think of Sharing The Good as our own dedicated marketing communication staff; we couldn’t have reached our target audience the way we do without their expertise.”
Anyone who uses social media to expand their footprint in the business world must utilize a professional. Otherwise, you’re just going to blend in with everyone else. Bill came to me very highly regarded in marketing and social media management. Five minutes after we sat down I knew I wanted him on my team for KGM-Home Inspection. And my instincts proved me right. He has taken my business to another level in a very short time and it’s still growing. His intuition of trends and proper media content is uncanny. He knows when to act and initiate and when to watch. I have given him full control of all my media outlets without reservation. The smartest thing I could do was to hand it over, get out of his way and let him do what he does best.
It is rare that you find someone who, in the process of providing a service for you, becomes as passionate for your cause as you are. That is what you get when you work with Bill Skowronski and Sharing the Good. The dedication, effort, and quality is unmatched in the business. He allowed our non-profit (for which awareness is our #1 mission) to reach new segments of traffic, and attract users 20 fold from what we got the previous month. I couldn’t be more pleased.
If you actions inspire others to dream more, learn more, do more, and become more, you are acting as a leader.
Bill Skowronski was born and raised in Chicago’s South Suburbs. A graduate of Marian Catholic High School and Illinois State University, he enjoys concerts, sporting events, traveling, running, and spoiling his daughters (Emma and Ellie). He’s an avid Chicago White Sox and Chicago Bears fan, and hits both golf balls and softballs to the right side. His proudest accomplishment is completing the 2011 Chicago Marathon, even though he didn’t win. Bill currently lives in Joliet, IL. with his wife, Karla, who pleasantly tolerates his use of the words “content” “audience” and “outcomes.”
good marketing makes the company look smart. great marketing makes the customers feel smart.