our philosophy

Here's What We Do Better


We’ve seen highly paid consultants spend months creating strategic plans for under-resourced organizations.

And without the resources to implement them, the plans stay in the board room, on a shelf.

We have to be different. We know these organizations deserve more.

— Bill Skowronski, Sharing The Good Founder

Our process begins with Analysis. If we don’t understand your situation, we can’t help you. And the first thing we analyze is the most important: your audience. We look at the audiences you have and the channels of communications you can use to reach them.

It’s not enough to know who your audiences are if you don’t know what you want them to do. So we use our Telescope Content Marketing Strategy to set SMART goals and plan effective outreach throughout the year. Using Telescope, you will reach the audience you want and better serve the audience you have.

Action is the difference between us and consultants. Most consultants don’t help assess the audiences you have and the audiences you want, as well as the channels of communication you can use to reach them. Our goal is not giving you more work to do with your limited resources. Our goal is sharing the good.


We believe every organization should have simple, effective, and affordable marketing communications, regardless of size or industry.

We also believe that doesn’t require a highly paid VP or an in-house marcom department.

How we’re different

We’re educators, partners, and advocates.

By helping clients better understand basic marketing communications, we believe we can help them make better decisions.

As strategic partners, we see the “big picture” and the key role marcom plays in business operations.

At every step, we advocate for our clients’ success, because we believe that’s what they deserve.

What we do

We focus on strategy and delivery—what to say, where to say it, and when.

For clients with staff in place, we provide training and resources.

For those without staff resources, we implement an entire marcom strategy, as their dedicated agency.

These strategic resources include:

A content plan that establishes what to say.

An analysis that reveals the target audience’s motivations and their journey.

A “GO” sheet that lays out the goals and objectives of the organization, as well as its WHY story, its brand differentation and a position statement.

An editorial calendar that integrates owned, earned, and paid media year-long.

We build websites, manage social media accounts, carry out email marketing campaigns, and build community partnerships.